Branding

Finance, Food, Sustainability

Client:

Cibus Fund

Scope of work:

Branding

Cibus Fund aims to support ventures promoting sustainable food consumption by investing and helping in growth in highly developing markets. Since the fund is formed by ADM Capital, we had to maintain a sense of brand hierarchy and at the same time, introduce a distinct visual identity. Our team created a logo which consisted of two intertwined circles in pastels of blue and green, signifying the trust and passion with which the Cibus fund invests into projects which can make a difference. The Serif font used for the name further elevates the logo and nudges at the novelty of the brand purpose. This brand identity was then perpetuated in various assets like name cards, reports, PowerPoint templates, etc.